Esi Eggleston Bracey
Chief Marketing and Growth Officer at Unilever and former President of Unilever USA, with extensive experience leading global beauty and personal care brands and recognized among Forbes' influential CMOs for her brand-building expertise.
Top 3 podcasts with Esi Eggleston Bracey
Ranked by the Snipd community
13 snips
Dec 3, 2025 • 46min
Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO
Esi Eggleston Bracey, Chief Marketing and Growth Officer at Unilever, shares her remarkable journey from biomedical engineering to leading global beauty brands. She emphasizes the importance of merging creativity with data-driven marketing, highlighting how emotions drive consumer purchases. Esi introduces Unilever's SASSY framework for building brand desirability and discusses innovative campaigns like Dove’s Change the Compliment and Vaseline Verified. She also delves into the role of AI in marketing and how to nurture future billion-euro brands.
8 snips
Jul 8, 2025 • 36min
Unilever's marketing refresh and the rise of B2B creators
Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, shares insights on the company’s marketing refresh and its innovative influencer strategies. Brand consultant Eugene Healey delves into the rise of B2B creators and the cultural role brands play. Katrina Sturton-Dodd, Editor at Contagious, discusses standout campaigns from Cannes, like the impactful initiatives by Indian Railways and AXA. Together, they explore the shift towards human-centric marketing and the importance of cultural engagement in today’s branding landscape.
Jul 30, 2025 • 54min
The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
Esi Eggleston Bracey, Chief Growth & Marketing Officer at Unilever and a seasoned leader, shares her insights on the intersection of marketing and leadership. She dives into the role of 'desirability' in creating emotional connections with consumers and differentiates marketing from sales. Esi discusses the essential evolution of marketing strategies in today's digital landscape, emphasizing localized branding's impact on global success. She also explores how to engage consumers in an era dominated by bots, highlighting the importance of maintaining emotional ties.
