Esi Eggleston Bracey

Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, shares insights on the company’s marketing refresh and its innovative influencer strategies. Brand consultant Eugene Healey delves into the rise of B2B creators and the cultural role brands play. Katrina Sturton-Dodd, Editor at Contagious, discusses standout campaigns from Cannes, like the impactful initiatives by Indian Railways and AXA. Together, they explore the shift towards human-centric marketing and the importance of cultural engagement in today’s branding landscape.