Erynn LaFlamme, Founder and CEO of Ethic Agency, is a marketing guru from Metro Atlanta who dives into how custom GPTs revolutionize content creation. She discusses the hands-on process of tailoring AI tools for specific client needs, enabling writers to enhance productivity and creative output. Ethical concerns, privacy issues, and the importance of a human touch in AI workflows are addressed. Erynn also explores the evolving role of writers in the age of AI, highlighting that this technology can complement rather than replace our creative skills.