Ernie Ross

In this engaging discussion, branding strategist Ernie Ross, founder of Ross Rethink, shares insights on the role of trust in modern branding. He argues that trust is the new brand currency, as consumers are willing to pay more for brands they trust. Ross emphasizes the power of authentic storytelling, which fosters emotional connections and drives market value. He also highlights the unique human qualities that AI cannot replicate, stressing the importance of purpose-driven narratives in a skeptical world.