Ernie Higa

Join Ernie Higa, a market-entry expert who successfully introduced Domino's Pizza and Wendy's to Japan. He shares insights on adapting global brands to local tastes and the crucial balance of localization versus brand integrity. Discover how he identified market opportunities against the odds and the evolving Japanese attitudes toward entrepreneurship and failure. Ernie also discusses Wendy's innovative comeback by merging with First Kitchen to enhance customer experience. It's a fascinating dive into Japan's unique consumer landscape!