In a riveting conversation, Erin Papworth, CEO and co-founder of Navit, reveals insights from transitioning a product from B2C to B2B in the fintech sector. She discusses the importance of innovative engagement strategies and the need for behavioral changes in financial habits. Erin also tackles challenges in creating sustainable business models while addressing financial stress and mental health. Plus, she shares her firsthand experiences navigating the complexities of selling to HR and financial leaders, emphasizing the significance of human connection in a digital landscape.