Erin Foxworthy
Global industry go-to-market lead for marketers and advertisers at Snowflake. Focuses on translating technical aspects of Snowflake into business solutions for customers.
Best podcasts with Erin Foxworthy
Ranked by the Snipd community
May 13, 2025 • 50min
The Force Of Data Gravity, With Snowflake
Erin Foxworthy, Global Industry Go-To-Market Lead at Snowflake, shares insights on harnessing data gravity for effective marketing. She discusses the transformation of SaaS applications and their pivotal role in digital advertising. Erin emphasizes the shift to first-party data and the need for clarity in navigating complex ad tech landscapes. Additionally, she explores challenges in becoming data-driven while integrating AI into marketing operations, advocating for actionable insights over sheer data volume.
Sep 24, 2024 • 52min
138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer
Join Erin Foxworthy, Industry Lead at Snowflake, as she navigates the evolving landscape of marketing technology, adtech, and AI. She reveals how first-party data is becoming crucial in a privacy-conscious world and discusses the implications of Google's cookie rollback. Erin challenges marketers to move beyond traditional APIs toward data sharing and a unified data layer, emphasizing the importance of blending creativity with data-driven strategies. Dive into the future of advertising, where collaboration between marketers and data engineers reshapes the industry.
