Join Erin Foxworthy, Industry Lead at Snowflake, as she navigates the evolving landscape of marketing technology, adtech, and AI. She reveals how first-party data is becoming crucial in a privacy-conscious world and discusses the implications of Google's cookie rollback. Erin challenges marketers to move beyond traditional APIs toward data sharing and a unified data layer, emphasizing the importance of blending creativity with data-driven strategies. Dive into the future of advertising, where collaboration between marketers and data engineers reshapes the industry.
