Erin Foxworthy

Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, shares her journey from agencies to tech, highlighting the seismic shifts in data management. She discusses the transition from outdated tools to composable Customer Data Platforms, emphasizing data governance and ownership. The conversation also dives into clean rooms, identity resolution, and the nascent role of AI in enhancing structured marketing data. Erin's insights offer a fresh perspective on modern marketing challenges and the importance of evolving strategies in a data-driven world.

Erin Foxworthy, Global Industry Go-To-Market Lead at Snowflake, shares insights on harnessing data gravity for effective marketing. She discusses the transformation of SaaS applications and their pivotal role in digital advertising. Erin emphasizes the shift to first-party data and the need for clarity in navigating complex ad tech landscapes. Additionally, she explores challenges in becoming data-driven while integrating AI into marketing operations, advocating for actionable insights over sheer data volume.

Join Erin Foxworthy, Industry Lead at Snowflake, as she navigates the evolving landscape of marketing technology, adtech, and AI. She reveals how first-party data is becoming crucial in a privacy-conscious world and discusses the implications of Google's cookie rollback. Erin challenges marketers to move beyond traditional APIs toward data sharing and a unified data layer, emphasizing the importance of blending creativity with data-driven strategies. Dive into the future of advertising, where collaboration between marketers and data engineers reshapes the industry.