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Erika Lamoreaux

Seasoned marketer with over 20 years of experience across brand, media, agency, and ad tech. Currently leverages her media expertise at Workday, driving full funnel performance to enhance brand favorability and fuel pipeline growth.

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Apr 17, 2025 • 22min

Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux

Join Erika Lamoreaux, a seasoned marketer with over 20 years of experience, as she shares insights from her role at Workday. She discusses the evolving landscape of brand marketing within ad tech, emphasizing the importance of storytelling and data utilization. Erika highlights authentic brand storytelling in B2B marketing, along with strategies to reach audiences reluctant to convert. She also touches on the impact of nostalgia in marketing, AI's role in consumer engagement, and the challenges of balancing brand building with budget constraints. A must-listen for aspiring marketers!