Erika Kirgios
Researcher and academic who co-authored work on 'quantification fixation,' studying how people overweight numeric information when making trade-offs and the implications for decision making.
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Jan 28, 2026 • 25min
Are we too obsessed with numerical data?
Erika Kirgios, a researcher who studies decision making and 'quantification fixation.' She explains how people overweight numbers in trade-offs. She gives real-world examples from hiring, ratings, and fitness tracking. She describes experiments showing when numeric attributes win and how comparison fluency makes numbers feel easier to use.
