Erika Geraerts

Erika Geraerts, owner of Fluff, shares insights on her innovative beauty brand that opens only four times a year. She dives into the intriguing concept of a limited drop model, balancing supply and demand while enhancing community engagement. Erika emphasizes the significance of authentic storytelling and the shift from traditional influencer marketing to genuine customer connections. Sustainable manufacturing practices and unique packaging strategies also take center stage, showcasing how brands can thrive in a saturated market by prioritizing authenticity and sustainability.