Erik Wissig

Erik Wissig, CFO and COO of SureCo, is a former investment banker turned healthcare innovator. He reflects on a pivotal moment when his start-up’s cash flow crisis taught him the importance of balancing ambition with liquidity. Wissig discusses the founding of Hixme, overcoming regulatory hurdles to pioneer ICHRA solutions, and merging with SureCo. He emphasizes the need for strong leadership in finance, persistence in innovation, and a consumer-centered approach to healthcare. His insights on leveraging AI and managing growth priorities offer a fresh perspective on the future of finance.