How do you make the placebo effect work for you? We talk a lot about the power of mindset. Before you can achieve any goal, you have to believe it’s possible and change your inner self-talk to support that belief. There’s powerful science that shows that the way you choose to see the world can physically affect your mind and your body, but you can even change your business, your brand, and beyond. I’m excited to have this conversation today with our guest Erik Vance. Erik is a science journalist and an editor with The New York Times Well desk. He’s also the author of the book, Suggestible You: The Curious Science of Your Brain’s Ability to Deceive, Transform, and Heal. Research into the power of suggestibility shows that your brain relies on analyzing the past to make predictions about the future. And it takes a lot of shortcuts based on what it expects the outcome to be. Listen in, as Erik talks about how you can use the power of these expectations and beliefs to achieve extraordinary results in any area of your life. ***If you’re inspired, I want to invite you to join me in my brand NEW 10-day course, specifically designed to boost your productivity. I know it sounds too good to be true, but I give you step-by-step guides using the accelerated learning model to help you get more done and achieve your goals. Visit http://kwikbrain.com/productivity to join me today.***See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erik Vance (@erikvance) is an award-winning science writer based in California and Mexico City. After working as a scientist on research projects dealing with dolphin intelligence and coastal ecology, he became an educator and then an environmental consultant. In 2005, he attended UC Santa Cruz's famed Science Communication Program and discovered a passion for journalism. Since then, he has built his career around science-based profiles of inspiring or controversial figures. His work has appeared in Harper's Magazine, The New York Times, The Utne Reader, Scientific American, and National Geographic. He is also a contributing editor at Discover Magazine. His latest book is Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and Heal. This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Erik's firsthand dispatches will change the way you think -- and feel. In this episode, we cover many topics -- with equal amounts of the profound, actionable, and hilarious: The power of placebo, and how you can increase the odds of it working for you (if you choose). Which conditions respond well to placebo, and which do not. How the mind, religion, bedside manner, and peer pressure can influence medical outcomes. Catching porcupines in South Africa. This story alone will make you laugh out loud and is worth the episode. Finding and studying a pig shit sommelier. Why he got electrocuted for half an hour at the NIH laboratories in Bethesda, Maryland. The story of why he chose to be cursed by a witch doctor in Mexico City. Please enjoy! This podcast is brought to you by Wealthfront. Wealthfront is a massively disruptive (in a good way) set-it-and-forget-it investing service led by technologists from places like Apple. It has exploded in popularity in the last two years and now has more than $2.5B under management. Why? Because you can get services previously limited to the ultra-wealthy and only pay pennies on the dollar for them, and it's all through smarter software instead of retail locations and bloated sales teams. Check out wealthfront.com/tim, take their risk assessment quiz, which only takes 2-5 minutes, and they'll show you for free the exact portfolio they'd put you in. If you want to just take their advice and do it yourself, you can. Well worth a few minutes to explore: wealthfront.com/tim. This podcast is also brought to you by 99Designs, the world's largest marketplace of graphic designers. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs. I used them to rapid prototype the cover for The 4-Hour Body, and I've also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their 1-on-1 service. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you're happy with or your money back. Click this link and get a free $99 upgrade. Give it a test run. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Science writer and reporter Erik Vance says today’s brain scientists are like astronomers of old: They’ve unsettled humanity’s sense of itself by redrawing our picture of the cosmos within our own heads. Vance has investigated the healing power of stories and the “theater of medicine” (white coats included). It turns out that the things that make us feel better are often more closely connected to what we believe and fear than to the efficacy of some treatments. In fact, most drugs that go to trial can’t beat what we’ve dismissively called the “placebo effect,” which is actually nothing less than an unleashing of the brain’s superpowers.Erik Vance is a Pulitzer Center grantee and the author of “Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and Heal.” His work has appeared in several publications, including the “New York Times,” “Harper’s Magazine,” “Scientific American,” and “National Geographic.“Find the transcript for this show at onbeing.org.