Erik Sena

In this engaging discussion, senior copywriter Erik Sena shares his expertise on establishing a unique brand voice. He emphasizes the importance of understanding your brand's core purpose and 'why' to resonate with your audience. Erik dives into strategies like competitor research and market analysis that help craft a distinctive identity. With practical insights, he underscores how a consistent brand voice can set businesses apart in a crowded market, making it easier for customers to connect.