Erik Sena

Copy Manager at Refine Labs leading brand voice efforts and overseeing writers and creative output; discusses using AI as a creative partner and developing human-first copywriting practices.

Best podcasts with Erik Sena

Ranked by the Snipd community

Dec 9, 2025 • 28min

HOW TO: Be a Human Copywriter in the AI Era

Erik Sena, Copy Manager at Refine Labs, discusses his journey from creative inspiration to copywriting under the influence of AI. He shares how tools like ChatGPT can enhance brainstorming while maintaining brand voice. Erik delves into the pressures driving AI adoption in marketing and the balance between human creativity and technology. He emphasizes the importance of nurturing human artistry and predicts a future shift towards more culturally aware, human-centered work. Tune in for insights on thriving in a tech-heavy creative landscape!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app