Erik Ovesny

Erik Ovesny, founder of Arrow Effect Marketing and Meet Gabby, dives into the world of AI in legal marketing. He shares how weak lead intake processes can hinder law firms and explains how Meet Gabby has boosted case conversions by 20-30%. The conversation touches on legal industry's cautious approach to AI and its potential to transform workflows. Erik emphasizes storytelling's power in marketing, drawing from his film background, and discusses innovative tools that enhance creativity while balancing human input.