Erik Novak

Jason Clifton, a partner at EY Canada and co-author of a report on EV buyer intent, joins Erik Novak, a professor and automotive journalist, to dissect the decline in Canadian interest in electric vehicles. They discuss the challenges of consumer perception, ranging from charging infrastructure to ownership costs. The duo emphasizes the role of effective marketing and government incentives in boosting EV adoption, while tackling misconceptions about energy consumption and the need for collaboration among stakeholders to meet ambitious electric vehicle goals.