Ericka Pittman

Exploring marketing strategies, influencer marketing, and challenges for successful Black women in relationships. Discussing the difference between influencers and celebrities, tracking ad effectiveness, and the difficulties in targeting Black Americans. Insights on building legacy brands, navigating corporate America, and marriage opportunities. Emphasizing the importance of earned media, cultural conditioning for marriage, and the role of a Chief Marketing Officer. Learning about the impact of impressions, mission awareness, and vertical strategy in marketing.

Exploring CMO responsibilities, organic vs. paid marketing, and media impressions with expert insights. The shift from traditional to digital marketing and the importance of strategic audience building and media selection. Delve into the world of marketing strategy.