Erica Wass

Erica Wass, Principal Product Consultant at Brainmates, dives into the importance of strategic foresight for product teams. She discusses horizon scanning and scenario planning as essential tools to navigate uncertainty and enhance decision-making. The conversation reveals how generative AI can democratize foresight tools while emphasizing critical thinking. Erica also offers insights on backcasting and how to prepare teams for various plausible futures, ensuring they remain resilient against disruptions. A must-listen for product professionals aiming to thrive in an ever-changing landscape!