Erica Waasdorp

Erica Waasdorp, President of A Direct Solution and an expert in monthly giving, shares her 40 years of experience in donor retention. She explores the evolution of monthly giving strategies and how technology can enhance donor engagement. The importance of small, recurring donations is highlighted, debunking the myth that they lack impact. Erica offers practical advice on effective communication and highlights modern payment solutions that can appeal to today’s donors. This conversation is a treasure trove for nonprofits eager to boost their monthly giving programs!