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Erica Taylor

Vice President and Chief Marketing Officer of Genentech

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Nov 15, 2023 • 50min

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

Brad Hiranaga from Cotopaxi, Erica Taylor from Genentech, and Lisa Materazzo from Toyota Motor North America discuss preparing for the C-Suite, imposter syndrome, streamlining workflows, balancing details and leadership, the evolving role of CMOs in biotech, influencing board members, creating a business case for abandonment, and building culture.