Erica Mallett
Brand strategist, creator, and former national radio host who helps people become a category of one using the science and psychology of icons; featured guest teaching belief-based brand strategy and frameworks for magnetic personal brands.
Best podcasts with Erica Mallett
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Oct 16, 2025 • 1h 56min
177. How to Make Your Brand So Magnetic They Stop Scrolling ft. Erica Mallett
Erica Mallett, a brand strategist and former national radio host, dives into the secrets behind crafting magnetic personal brands. She emphasizes that clarity trumps consistency and explains the importance of emotional connection over mere attention in today’s digital landscape. Erica introduces concepts like the 'enemy effect' to rally communities and discusses how to package beliefs into engaging content. With actionable insights on differentiation and skill stacking, she provides creators a roadmap to stand out and build loyal audiences.
Sep 1, 2025 • 56min
Why Ellen Was CANCELLED But Kanye Isn’t — The Truth About Likability w/ Erica Mallett From Theory Of One (LST #129)
Erica Mallett, a brand strategist and creator of the Theory of One YouTube channel, explores the intriguing contrast between celebrities like Ellen DeGeneres and Kanye West. She discusses how brand contradictions affect public perception, emphasizing that imperfections can enhance likability. Erica introduces her PDF framework for personal branding and shares experiences from her 'Cringe Mountain', highlighting the growth that comes from embracing mistakes. Discover the psychology of why some figures remain beloved while others face cancellation!
