Erica Korman

Erica Korman, a B2B marketing leader with over a decade of experience in scaling SaaS companies, shares her insights on agile methodologies and their impact on marketing. She discusses how agile practices can enhance team alignment and drive measurable outcomes. The role of AI is explored, highlighting both its benefits and challenges for marketers, especially in customer journey mapping. Erica emphasizes the importance of authentic marketing in an AI-driven environment, urging teams to adapt while maintaining core principles.