Erica Criss

Join Erica Criss, an ad tech and marketing expert, as she dives into the surprising resurgence of ad networks. The conversation reveals how today’s ad landscape is again resembling network characteristics—from retail media to mobile gaming. Erica discusses the evolution of managed services, enhanced by AI and offering newfound transparency. The podcast illuminates the role of the middleman, now adding value through better data and automation, proving that ad networks are far from obsolete—they're essential once more!