Eric Wilson

Republican digital strategist Eric Wilson discusses Trump's growing presence on TikTok, surpassing Biden. They explore TikTok's impact on political campaigns, challenges for targeting audiences, and the dilemma for Republicans on joining despite national security concerns. The podcast also looks at the persuasive impact of pro-Trump content, obstacles aligning objectives with social media platforms, and TikTok's role in changing election cycles.

Eric Wilson, an expert in heat pumps, discusses the importance of replacing inefficient heating units with high efficiency heat pumps to reduce outages and save money. The podcast explores the impact of heat pumps on the Texas grid, electric rates, workforce challenges, the transition from gas to electric for resilience, and the efficiency and performance of heat pumps in different climates. It also discusses maximizing energy efficiency, year-round bill savings, and the role of rate design in electric utility decisions.

Republican digital strategist Eric Wilson delves into the unique digital strategies of 2024 campaign candidates, discussing Biden's youth engagement, Trump's dominance focus, and Haley's volunteer base building. They explore attention fragmentation, social media ad changes, influencer outreach, and AI integration in campaigns