Mary Kyriakidi is a Global Thought Leader at Kantar, specializing in marketing effectiveness, while Eric Tsytsylin is a Brand Strategy Partner at Lippincott, focusing on brand development. They discuss how marketers can establish trust with C-suite executives, emphasizing the need for better communication around brand value. The conversation highlights the importance of measuring brand loyalty, analyzing successful brand strategies like Netflix, and how brands can thrive amid economic uncertainty by leveraging data and fostering emotional connections with consumers.
