Eric Tilbury, Head of Operations at Inuvo, shares insights into the revolutionary concept graph technology that enhances digital ad targeting. He explains how this approach goes beyond simple keyword strategies to capture the genuine sentiment of content, increasing precision even without direct user identifiers. Tilbury also discusses Inuvo's roots in UCLA's machine learning lab, its dual ad tech and publishing model, and the ongoing challenges of attribution in a post-ID landscape. Plus, he touches on partnerships with major platforms like Microsoft.
