Eric Soden, Co-founder at Capitalize Analytics, and JT Morris, Senior Manager and Advanced Analytics Practice Lead, share their expertise on generative AI. They discuss practical applications of large language models, emphasizing their effectiveness in unstructured data analysis. The duo also highlights the importance of balancing AI with traditional analytics to avoid pitfalls. With real-world scenarios, they demonstrate how adopting generative AI can lead to improved productivity and ROI, stressing the need for high data quality and human oversight.
