Eric Shah

In this engaging talk, Eric Shah, co-owner of Akira, shares insights from their 23-year journey in Chicago's fashion scene. He emphasizes the power of genuine customer connections over transactional interactions and how 'micro wins' lead to lasting loyalty. Eric discusses how technology should enhance, not replace, personal relationships in retail. Hiring for integrity and authenticity is key, as is fostering a positive workplace culture to better connect with customers. Akira's success lies in its commitment to personalized service in a digital age.