Eric Segal, CCO of X&O, discusses the power of anonymity within his team of creative experts, revealing how colorful code names foster a unique culture that enhances collaboration and competition. He dives into the rise of fractional roles in advertising and the need for adaptability in agency-client relationships, arguing for flexibility over fixed roles. Segal also addresses the emotional biases in creative teams, advocating for self-awareness to enhance idea development and execution. His insights offer a fresh perspective on navigating the evolving landscape of creative consulting.
