Eric Schmitt

Mike Froggatt, a Gartner analyst specializing in digital advertising, and Eric Schmitt, an expert in advertising strategy and analytics, delve into the secrets behind successful advertising. They unpack what separates high-performing marketers from the rest, emphasizing the necessity of data-driven tactics. The duo discusses the challenges of navigating an evolving advertising landscape influenced by privacy laws and new technologies. They also explore the role of generative AI in creative tasks and the importance of smart media planning to adapt to market changes.