In this engaging discussion, Eric Molenski, creator of Imaginary Worlds, explores the vibrant landscape of 1984’s toy-driven pop culture alongside Peter Laird, co-creator of the Teenage Mutant Ninja Turtles. They delve into the rise of iconic franchises like Transformers and TMNT, contrasting corporate synergy with grassroots creativity. The conversation highlights how marketing shaped storytelling and character development, while emphasizing nostalgia's role in toy culture. Expect insights into the evolution of toys from humble beginnings to cultural titans.