If there’s one constant in business, it’s change. But making big shifts as an entrepreneur can be pretty daunting. After all, it’s one thing to plan and strategize, but it’s quite another to take the leap and start implementing those steps.

While we usually talk to people who are in the midst of making a big change, today we welcome a returning guest and Paper Camp alum, Stephanie Clarke, for a business update after making some major changes to her company back in 2019.

After a decade of running Dahlia Press, a letterpress greeting card company based in Seattle, Washington, Stephanie recognized the need to split the company in two and start a sister brand under the name Chloe Clarke, The Art of Paper, dedicated entirely to bespoke wedding invitations.

If you’d like to learn more about how and why she made that transition, you can check out our conversation in Episode 160.

In today’s episode, you’ll find out how things have changed since the transition and how Stephanie’s brands are doing today. We delve into the challenges and benefits of running two brands, why she stands by her decision to diversify her business, and how she has matured as an entrepreneur.

Stephanie also shares the details of how she expanded her retail footprint post-COVID, what she’s learned from hiring her team (and managing team dynamics), and why it can be so difficult to relinquish control of certain aspects of one’s company. If you’re interested in the logistics of managing two brands and what this decision can look like a few years down the line, be sure to tune in for an insightful and informative update with Stephanie Clarke!

Today’s episode is brought to you by our free, on-demand wholesale audio series. In this audio series I’ll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don’t make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.

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You can view full show notes and more at prooftoproduct.com/308

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Eric Kohn

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