Eric Ji Sun Wu

Founder of Personalized Nutrition startup Gainful, grew the company to 8 figures and led innovative retail partnership with Target.

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Jan 29, 2024 • 43min

Ep 374: Eric Ji Sun Wu's Evolution from Gainful's Personalized Nutrition, to Sobo's Asian American Comfort Foods

Eric Ji Sun Wu, Founder of Gainful, discusses his journey from personalized nutrition to starting Sobo Foods. Topics include navigating the retail landscape, building a resonating brand, product quality, and customer experience. They also explore personalization in sports nutrition, partnering with Target, food sustainability, and the goals for Sobo Foods as an Asian American comfort food brand.