Eric Greenberg

General Counsel of Cox Media Group and author of a Bloomberg Law GCAI series on how generative AI will reshape legal practice and the law-firm–in-house relationship.

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Oct 16, 2025 • 14min

What a GC Wants to Hear From His Outside Law Firms on AI

Eric Greenberg, General Counsel of Cox Media Group and author on generative AI's impact on law, shares his insights on the evolving relationship between law firms and in-house teams. He emphasizes that AI should be used for strategic collaboration beyond just speeding up processes. Greenberg advocates for interoperable AI tools that foster real-time cooperation. He also predicts a market polarization where elite and boutique firms thrive, urging lawyers to embrace AI innovations now to stay relevant.

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