Eric (DTC Podcast host/interviewer)

Nik Sharma, a DTC expert and founder, joins Eric to discuss the strategic shift in Black Friday marketing. They emphasize that simplified offers outperform clever ones and that effective retention strategies are crucial post-purchase. Nik reveals how brands can optimize their email flows for maximum impact and why retaining customers requires more than just good discounts. They also explore the evolving landscape of creative strategies in advertising, highlighting the use of AI tools for smarter decision-making.