Eric Cohen

In this insightful discussion, Eric Cohen, CEO of Merchant Advocate, dives into the often-overlooked world of credit card processing costs for dealerships. With decades of experience, he reveals that 60–70% of dealers are overpaying and explains which fees are actually negotiable. Eric shares effective strategies to audit statements, uncover hidden charges, and reclaim margins without sacrificing growth. He emphasizes the importance of transparent practices and offers concrete steps for dealers to keep costs in check.