Eric Cabral, a branding and marketing expert with nearly 30 years of experience, shares his journey from corporate life to founding On Air Brands. He provides actionable insights on building personal and business brands, especially in the short-term rental market. The conversation covers simplifying branding efforts, leveraging personal networks, and overcoming imposter syndrome. Eric emphasizes the importance of consistent content creation, serving your audience genuinely, and the long-term value of strategic marketing for sustainable business success.