In this conversation, Eric Bauer, a former Amazon employee turned entrepreneur, shares his journey into the world of small business ownership after acquiring Turner Hat, a $3 million apparel brand. He discusses the transition from corporate life to entrepreneurship and the challenges of managing a team in a new culture in Alabama. Eric highlights the skills he gained at Amazon, the intricacies of navigating business acquisitions, and the importance of employee motivation. He also reflects on personal growth amid the emotional rollercoaster of running a smaller brand.