Eric Amster

Eric Amster, a technology professional with a rich background in computer science and music, shares insights on transforming sales practices in complex environments like government and financial sectors. He discusses his unique journey from musician to salesperson, emphasizing adaptability and the power of storytelling. Active listening and relationship-building emerge as key strategies for navigating long sales cycles and client motivations. He advocates for a proactive approach in sales, encouraging professionals to enhance their skills through targeted training.