Eric Albaest, co-founder and CEO of Chess.com, shares his journey from e-commerce to revolutionizing online chess. He reveals how the platform grew to 5-10 million daily players thanks to strategic community engagement and media integration. The huge surge in popularity, particularly after Netflix’s "The Queen's Gambit," is discussed alongside the psychological dynamics of chess. Albaest emphasizes the importance of balancing content and product while exploring how streaming has driven Chess.com's phenomenal growth.