Erez Levin

Erez Levin, Principal at Emet Advisory and former Google strategist, argues for a shift in digital advertising from outcome-based metrics to valuing media quality signals like attention. He discusses the implications of the Google ad tech monopoly ruling and its impact on traditional cookie advertising. The conversation emphasizes the ethical dilemmas in Google's practices and the need for the industry to adopt clearer metrics that prioritize quality over quantity, ushering in a more accountable advertising landscape.