Eran Friendinger

Eran Friendinger, CTO and Co-Founder of Voyantis, discusses innovative advertising strategies focused on optimizing customer lifetime value (LTV). He highlights common pitfalls in LTV modeling and the challenges posed by Apple's App Tracking Transparency. Eran explores the nuances of VO bidding across different platforms and the importance of incorporating synthetic signals into marketing strategies. The conversation emphasizes effective campaign tactics tailored to various industries, vital for enhancing advertising performance.