Emma Schermer Tamir

Join branding maven Emma Schermer Tamir and e-commerce expert Kevin King as they dive into the art of creating an unforgettable Amazon brand. They discuss how bold marketing, like the strategies used by Liquid Death, can set your product apart in competitive markets. Discover the power of AI in analyzing customer feedback and building detailed customer avatars. Emma emphasizes the need for an evolving brand identity that reflects consumer shifts while maintaining a strong connection through storytelling and shared values like sustainability.