Emma Maslen

Emma Maslen, Founder and CEO of InspireM and author of 'The Personal Brand of You, Inc.', shares vital insights on strategic account planning. She emphasizes the importance of being customer-ready and maintaining a consistent plan for pipeline generation. Maslen advocates for simplicity in planning and leveraging qualification techniques to enhance client engagement. She also highlights the need for continuous evolution and team collaboration in account management, making it clear that a well-structured approach is crucial for sales success.