Emma Doble

In this engaging discussion, Emma Doble, the Patient and Public Strategy Editor at BMJ, shares her invaluable insights as an advocate for patient engagement in healthcare. She highlights the importance of shared decision making, emphasizing it as a dialogue between clinicians and patients that respects individual preferences. Emma also outlines tools and resources for both clinicians and patients to facilitate these conversations, tackles barriers to effective communication, and encourages healthcare providers to embrace this collaborative approach for better outcomes.