Emma Casey

Emma Casey, author of 'The Return of the Housewife,' dives into the world of 'cleanfluencers' and the modern-day implications of domestic ideals. She discusses how social media shapes our perceptions of housework and contrasts joyful cleaning portrayals with feelings of inadequacy. Casey explores the psychological impacts of cleanfluencing, gender imbalances in domestic labor, and the revival of traditional housewife roles. With wit and insight, she prompts a reevaluation of these dynamics and their effects on women's empowerment today.

Guests Emma Casey and Katie Appleford discuss the impact of the MetroCentre shopping mall in Gateshead and the changing shopping habits of UK mothers post-COVID. They delve into the history of malls, consumer behavior shifts during the pandemic, and the future of shopping experiences.