Emma Casey

Lucy Delap, a Professor in Modern British and Gender History, and Emma Casey, a Reader in sociology, dive into the historical and modern dynamics of domestic service. They discuss how traditional roles have transformed since World War II and the ongoing challenges women face in balancing work and domestic duties. The rise of 'cleanfluencers' is examined, revealing shifting perceptions of housework. The conversation also explores the implications of migration policies on care work and the persistent class and gender disparities within domestic labor.

Emma Casey, author of 'The Return of the Housewife,' dives into the world of 'cleanfluencers' and the modern-day implications of domestic ideals. She discusses how social media shapes our perceptions of housework and contrasts joyful cleaning portrayals with feelings of inadequacy. Casey explores the psychological impacts of cleanfluencing, gender imbalances in domestic labor, and the revival of traditional housewife roles. With wit and insight, she prompts a reevaluation of these dynamics and their effects on women's empowerment today.

Guests Emma Casey and Katie Appleford discuss the impact of the MetroCentre shopping mall in Gateshead and the changing shopping habits of UK mothers post-COVID. They delve into the history of malls, consumer behavior shifts during the pandemic, and the future of shopping experiences.