Emily Shapiro and Robin Boehler from Mercer Island Group share their expertise on improving agency proposals. They discuss common mistakes that agencies make and emphasize the importance of client-centric approaches. Crafting compelling narratives and focusing on clarity can transform proposals into winning pitches. They advocate for tailored bios and thorough client research, ensuring that agencies resonate with prospective clients. Engaging in workshops can also enhance proposal writing skills, setting agencies up for success.