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Emily Segal
Co-founded Nemesis, a strategic consultancy, helping brands understand cultural change, design, and brand specificity. Presents original research on branding and cultural trends.
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May 30, 2025
• 16min
Brands After Vibes: Branding in the Days of Slop
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Emily Segal, co-founder of Nemesis, dives deep into the quirky world of branding in a vibe-centric marketplace. She discusses how we’ve transitioned from storytelling to brands merely emitting frequencies, ripe for algorithmic manipulation. Emily critiques the absurdist trend of presenting heritage as just another vibe, highlighting the low-quality 'slop' in today’s brand narratives. She poses intriguing questions about the future of brands as they become influenced by machine learning while contemplating the essential purpose they must redefine. Get ready for a thought-provoking journey!
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