Emily Riley
Consultant and analyst in the ad tech and media industry, providing strategic insights on marketing measurement, AI, and advertising trends.
Best podcasts with Emily Riley
Ranked by the Snipd community
Jun 2, 2025 • 21min
Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying
Emily Riley, a savvy consultant in ad tech, joins Mike to dive deep into the resurgence of Marketing Mix Models (MMMs). They discuss how MMMs are becoming more affordable thanks to AI, shifting the landscape for advertisers. The duo debates the trust brands place in AI-driven ad buying versus traditional methods, questioning the control larger firms should maintain. Additionally, they explore the evolving content consumption habits of younger generations favoring platforms like TikTok, pushing media companies to adapt their strategies.
May 13, 2025 • 21min
Emily and Mike Talk AI in Media Buying, Agency Layoffs, and Trade Desk Bounceback
Emily Riley, an AdTech consultant and former analyst, joins to discuss the robust comeback of The Trade Desk, suggesting that initial fears about the ad tech market might have been exaggerated. She and Mike explore the transformative impact of AI on media buying, balancing automation with the need for personal relationships. They dive into the complexities of Connected TV advertising, emphasizing how major brands are reshaping the landscape. Additionally, they highlight the disruptive potential of AI in search advertising and the challenges of maintaining data accuracy.
