Emily Riley

Emily Riley, an AdTech consultant and former analyst, joins to discuss the robust comeback of The Trade Desk, suggesting that initial fears about the ad tech market might have been exaggerated. She and Mike explore the transformative impact of AI on media buying, balancing automation with the need for personal relationships. They dive into the complexities of Connected TV advertising, emphasizing how major brands are reshaping the landscape. Additionally, they highlight the disruptive potential of AI in search advertising and the challenges of maintaining data accuracy.