Emily Popson

VP of Marketing at CallRail and B2B SaaS marketing leader with expertise in marketing analytics, attribution, and AI-powered lead intelligence for small businesses and agencies.

Best podcasts with Emily Popson

Ranked by the Snipd community

Dec 19, 2025 • 40min

The Marketing Metrics Everyone Misunderstands with Emily Popson, VP of Marketing at CallRail | Ep. 376

Emily Popson, VP of Marketing at CallRail, enlightens listeners with her expertise in marketing analytics and B2B SaaS. She tackles the controversial topic of MQLs, arguing that the real issue lies in their definitions, not the metric itself. Emily advocates for blending various attribution methods to improve marketing insights and explains how conversational data can transform lead generation. Discover why trusting gut instincts and testing popular advice on LinkedIn can lead to better business strategies.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app