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Emily McGregor

Seasoned creative with over 20 years of experience in video sketch comedy, marketing, and leading dynamic teams. Founder of Penguin Cat Creative, a copywriting agency that crafts high-converting marketing campaigns.

Best podcasts with Emily McGregor

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Feb 6, 2025 • 20min

Low Budget, Big Impact: Crafting Video Ads with Humor

Emily McGregor, a creative powerhouse with over 20 years in video sketch comedy and marketing, shares her insights on crafting engaging and humorous video ads. She explains how comedic content can build stronger customer connections and emphasizes that humor should be a mindset rather than just punchlines. Discover how businesses of all sizes can produce impactful ads with tight budgets and navigate the complexities of developing a brand voice infused with authenticity. Plus, learn about the evolving role of video in marketing and its importance in personal storytelling.